Every day homeowners in your city ask AI where to find a contractor. If you're not in the answer, you're invisible to a growing share of your market — and you'll never know who chose your competitor instead.
Google used to be the starting point for every local search. A homeowner needed an HVAC company, they Googled it, they picked from the first few results. You knew how that game worked. You had a Google Ads budget, a Yelp profile, maybe an SEO agency — and it worked well enough.
That's not the game anymore.
45% of homeowners under 45 now use ChatGPT, Perplexity, or Google AI to find local contractors. They type "best HVAC company in [city]" or "who should I call for a burst pipe near me" and they get one answer — not a page of results, not 10 ads, one AI-generated recommendation. If your business isn't in that answer you don't exist to that buyer.
The brutal part: you have no idea this is happening. You're not losing a visible ranking. You're not getting outranked in a result you can see. The customer simply never found you — and they booked whoever AI recommended instead.
Your SEO agency optimizes for Google's algorithm. AI models use completely different signals — structured data, third-party citations, and answer-optimized content. Most SEO work has zero impact on AI visibility.
Every month you're not building AI visibility, the contractors who are get more entrenched as the AI-recommended choice in your market. AI models develop preferences. They're sticky.
45% AI adoption happened in one year. Contractors who move now get embedded before the market catches up. This is the local SEO opportunity of 2012 — most people haven't acted yet.
We make sure that when a homeowner asks AI for a contractor in your market, your name is in the answer.
We run 300 buying-intent questions across ChatGPT, Claude, and Google AI — the exact phrases real homeowners use when they need a contractor. We record whether you appear, where you appear, and who appears instead.
We calculate your AI Citation Score — a single number from 0 to 100 that tells you exactly where you stand. Most contractors we audit score between 8 and 25. The goal is 70+.
Schema markup, an llm.txt file, answer-optimized service pages, Google Business Profile optimization, and citation building on the sources AI trusts most in the home service space.
We do the work — you don't need to touch anything.
Every month we re-run the full 300-question audit, update your score, and deliver a report showing exactly what moved and what's still a gap.
You don't need to understand the technical details — you just watch the number go up.
Contractors who work with Visi see meaningful citation score improvement within 60 to 90 days.
I had no idea anyone was finding contractors through ChatGPT until Visi showed me my competitor was showing up and I wasn't. Within 90 days my score went from 14% to 68%. I've already had customers mention they found me on ChatGPT.
Visi is priced for home service businesses — not enterprise marketing budgets.
Reach out directly. We'll show you exactly where you stand on AI search before you commit to anything.